The Boy Scouts of America encourages families to build an adventure

New campaign shows how Scouting makes the most of right now while creating a strong foundation for the future


collageRecognizing the difficult daily balance parents strive to achieve between spending time with their children and fulfilling their other responsibilities including work, the Boy Scouts of America (BSA) shows parents how Scouting makes the most of the fleeting time their kids have to be kids. In a newly unveiled public service campaign called Build an Adventure, parents and kids get a fresh look at the life-changing experiences Scouting offers regardless of where they live. The possibilities for adventure are endless and entirely attainable—even for families who have a lot of demands on their time.

TentThough parents today are busy and constantly pressured by the challenge to balance work and home, it’s as important to them as ever to spend quality time with their children.  “For parents, every minute with their kids matters so they want to make the best decision on how their children’s time is spent outside of school,” said Wayne Brock, Chief Scout Executive. “Through the Build an Adventure campaign, we are demonstrating that choosing to put a child in Cub Scouts or Boy Scouts today is part of the foundation that can help him reach his full potential and become a successful adult. Scouting truly makes the most of the little time parents have to make a positive impact on their children.”

FishVarious studies show that youth today are spending an increasing amount of time in front of screens and less time outside or playing. Making Scouting part of children’s lives gives them the chance to participate in a wide variety of fun adventures they may not otherwise experience. Kids will catch fish, climb rocks, explore caves, help people, race cars, camp out, make friends, and much more.

The Build an Adventure campaign features fun and diverse adventures for youth and demonstrates that Scouting builds a solid foundation of character, values, and education that will stay with them throughout adulthood. By constantly offering innovative and new programs, Scouting provides fun ways for young people to learn how to do the right thing and have a positive impact on their communities. There is a small window of time to make a meaningful impact on children and shape who they may become as adults. Scouting helps to fill the critical needs of today’s youth and make the most of right now.

A series of short videos showcasing the exciting experiences the BSA has to offer may be viewed at the Boy Scouts of America’s Marketing Toolbox.  These public service announcements were produced by the BSA’s agency of record, FleishmanHillard. A complete list of credits can be viewed below. All materials for the campaign are also available in Spanish.

In conjunction with the start of the new school year, the Boy Scouts of America’s recruitment efforts are underway in communities all across the country.  Join the action now at

Campaign PSAs