The iconic racing program marks a major milestone with new licensing opportunities
IRVING, TX (May 13, 2025) – Scouting America proudly announces the upcoming 75th Anniversary of the Pinewood Derby, a cherished tradition that has inspired imagination, creativity, craftsmanship, and friendly competition for generations. In honor of this milestone, the organization is launching a series of special commemorative initiatives — and is actively seeking new licensing, manufacturing, and retail partners to expand the Pinewood Derby brand and experience.
Since its inception in 1953, the Pinewood Derby has inspired the creation of over 150 million cars, becoming a cornerstone of youth development, creativity, and family bonding. With its instantly recognizable miniature racecars and passionate fan base, the Pinewood Derby presents a timeless platform for licensed merchandise, branded kits, STEM products, collectibles, and digital experience opportunities.
“As we celebrate 75 years of Pinewood Derby excellence, we are excited to explore partnerships that will bring this iconic activity to new audiences and formats,” said Greg Winters, director of business development at Scouting America. “There has never been a better time to build with us — literally and figuratively – as we approach this commemorative milestone.”
Key Highlights for Potential Partners:
- New 75th Anniversary Branding & Style Guide available for licensees across categories
- Co-branded merchandise opportunities with leading toy, hobby, maker, and lifestyle brands
- Exclusive retail programs and packaging partnerships opportunities for 2027-2028 rollout
- STEM-focused product extensions and digital applications brand adjacency opportunities
- Tiered sponsorship opportunities for the national 75th Anniversary campaign — including naming rights, event activations, and connective engagement through integrated media promotions.
With its rich heritage and universal appeal, the Pinewood Derby is more than a race — it’s a canvas for creativity. To schedule a meeting, please contact licensing@scouting.org or visit Booth E142 at the 2025 Licensing Expo.
About Scouting America
Scouting America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®”
Scouting America welcomes all of America’s youth into its programs. Our goal is to give them fantastic experiences in the outdoors, and elsewhere, where they can grow with us in a safe environment. More than 130 million Americans have been through our programs since our founding, and currently more than one million youth are served by 477,000 adult volunteers in local councils throughout the country.
To learn more about Scouting America’s mission, or to sign your child up for Scouting, visit www.BeAScout.org.