Scouting Magazine Launches Redesign

Magazine will introduce its most sweeping redesign in 12 years

IRVING, Texas, July 14, 2009—Scouting magazine, the Boy Scouts of America’s publication for adult leaders, will debut an eye-catching, cover-to-cover redesign with its September–October 2009 issue. The 97-year-old publication’s new look comes as the organization begins its 100th Anniversary celebration.

In addition to an expanded editorial focus that delivers targeted leader support, features of the redesign include new columns, such as teaching ethical values to youth, reviews of camping gear, and Dutch oven cooking recipes. Other departments offer advice from veteran Scout volunteers and trail guides for weekend hiking and canoeing trips. Readers also will discover enhanced digital content on the magazine’s Web site (, including the Cracker Barrel weekday blog. The magazine will publish five issues a year: January-February, March-April, May-June, September-October, and November-December. The redesign was executed by Rob Sugar of Auras Design in Silver Springs, Maryland.

“Scouting magazine’s redesign puts an emphasis on articles that can make our readers more effective leaders of Cub Scouts, Boy Scouts, and Venturers,” said Scott Daniels, Scouting magazine’s managing editor. “Shorter articles, larger displays of exceptional photography and illustrations, and numerous informational sidebars make the magazine an easier read and provide the BSA’s 1.1 million volunteers the motivation to ‘Lead, Inspire, Explore’ as characterized by the magazine’s new tagline.”

Demonstrating the BSA’s environmental commitment, Scouting magazine is certified by the Sustainable Forestry Initiative.  The SFI is dedicated to promoting sustainable forest management.  As a part of carrying the certification, Scouting magazine adheres to a strict policy of environmental responsibility and will undergo annual surveillance audits as well as full certification against the SFI Standard every five years.

About Scouting Magazine
Award-winning Scouting magazine is the BSA’s indispensable publication for 1.1 million adult members. It strengthens these volunteers’ abilities to better perform their leadership roles in Cub Scouting, Boy Scouting, and Venturing, while reinforcing the organization’s character- and values-based program for 2.2 million youth.

About the Boy Scouts of America
Serving nearly 4.1 million young people between 7 and 20 years of age with more than 300 councils throughout the United States and its territories, the Boy Scouts of America is the nation’s foremost youth program of character development and values-based leadership training.