On October 7, thousands of Scouts, parents, volunteers, and chartered organizations will receive the fall edition of our twice-yearly Voice of the Scout survey.
Launched in 2012, VOS is designed to measure the value of Scouting in the community and help us deliver experiences that surpass the expectations of our members. Each spring and fall, VOS tracks how well membership expectations are being met and how this is affecting long-term loyalty to Scouting.
Loyalty is measured using the Net Promoter Score approach, which is defined as the percentage of promoters Scouting has within its membership ranks after accounting for those who are not happy with their experience. With five survey cycles since 2012, VOS is yielding insight into trends that reflect Scouting’s strengths, opportunities, and challenges.
The Voice of the Scout process is most valuable when we receive a high level of responses. Without the participation of the Scouts, parents, and volunteers in your area, we won’t get the insight we need to deliver more compelling and effective programs. Please let your units know the survey is coming, and encourage them to participate.