Boys’ Life Magazine Is Adweek Annual “Hot List” Readers’ Choice Favorite

BSA Magazine Earns Bragging Rights in the Youth Print Magazine Category


Today, Adweek announced its annual ranking of the hottest brands and people in media and Boys’ Life magazine proved to be the favorite youth print magazine among Adweek readers, capturing more than 30 percent of the votes, ahead of National Geographic Kids and Seventeen.

Each year, the leading source of news for marketing, media, and advertising professionals across the nation asks its editors and readers to weigh in with their top picks in magazines, television, digital, and media visionaries. Categories are assigned a “Readers’ Choice” winner, along with an “Editor’s Pick.”

“I consider this recognition an especially high honor because it was the result of readers’ votes,” said Boys’ Life magazine Editorial Director Mike Goldman. “Our thanks go to those readers, for whom we strive to present the best reading experience each month.”

First published in 1911, the magazine will celebrate its 104th birthday in March. Goldman explained that, “more than anything, this award proves Boys’ Life readers are among the most dedicated, engaged, and entertained in the youth-publishing industry. Our readers are why we are here—it is they who deserve congratulations.”

For a full list of magazine winners, visit, Adweek.  Additional print magazine winners include:

  • Hottest Magazine of the Year – Harper’s Bazaar
  • Hottest Reborn Magazine – Town & Country
  • Hottest Business Publication – Fast Company
  • Hottest Celebrity/Entertainment Magazine – People
  • Hottest Sports/Outdoor Magazine – Sports Illustrated

Boys’ Life, one of three national publications published by the Boy Scouts of America, reaches 1.1 million subscribers and over 4 million readers ages 6-17. It is the premier magazine for kids, tweens, and teens, featuring award-winning editorial content, pictorials, comics, fiction, and buying guides. The Boy Scouts of America also proudly publishes Scouting magazine, which reaches more than 1 million adult readers, and Eagles’ Call magazine, distributed to Eagle Scouts across the country.


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