For nearly four decades, the Leigh Steinberg Super Bowl Party has convened leaders across sports, entertainment, health, technology, philanthropy, and social impact to advance dialogue around athlete wellness, brain health, and community service. The event continues its longstanding tradition of partnering with purpose‑driven organizations, and this year, organizers selected Scouting America to highlight the organization’s more than century‑long commitment to youth development, leadership training, and community service.
“Scouting America embodies the spirit of opportunity we all want to see in the next generation,” said Leigh Steinberg, legendary sports agent, founder of the event, and proud former Scout from Culver City. “The values I learned in Scouting, resilience, service, and a belief that one person can make a meaningful difference, have guided my life. When we invest in young people, we help them discover strengths they didn’t know they had and prepare them to rise to challenges we can’t yet imagine.”
As the Social Impact Partner, Scouting America was featured throughout the event’s programming, which included thought‑leader panels, wellness innovation showcases, and discussions on brain health, medical advancements, and long‑term performance. The organization’s role underscored the event’s mission to not only celebrate sport but to elevate initiatives that strengthen communities and build a better future.
“We are honored to be recognized at one of Super Bowl Week’s most influential gatherings,” said Roger Krone, president and CEO of Scouting America. “Our mission has always been to prepare young people to make ethical and moral choices throughout their lives and being named the Social Impact Partner at an event dedicated to resilience and service amplifies that commitment.”
